Stand out
We help companies like AIA, LG, Workvivo and Techem position, validate, and execute GTM strategies that create real pipeline and revenue growth.
GTM Strategy
We create a clear, data-driven GTM plan that defines:
Who to target (ICP & buyer insights)
How to position the product (messaging that converts)
Where to sell (the best sales & marketing channels)
What to do next (step-by-step execution roadmap)
Timeline: 6- 8 Week Sprint
Cost: $10-20K
GTM Strategy
We analyse your GTM performance across channels to identify opportunities, and then build a financial model and action plan, ensuring goals are data- and outcome-driven.
Positioning & Messaging
We define clear messaging and how it connects with your customers – from USPs to problem story. The result? A cohesive narrative that aligns product, brand, and go-to-market efforts.
Mapping the customer journey
Comprehensive mapping of customer touch points to identify bottlenecks, blindspots and opportunities for growth – across both digital innovation and growth initiatives.
Market Research & Competitor Analysis
We analyse market trends, competing factors, customer segmentation, and competitor strategies to form a differentiated product and/or growth strategy.
Ideal Customer Profiling
We identify the traits and behaviours of your best-fit customers. Using data and market insights, we create actionable profiles that align your product, messaging, and strategy with people most likely to convert and drive growth.
Funnel Development
We create and refine your growth funnel to guide leads seamlessly through the buying journey. By analysing data at each stage, we identify and eliminate friction points, ensuring a smooth path to purchase.
Digital Advertising
We design and manage high-performance ad campaigns across platforms to create & capture demand. By continuously optimising targeting and creative, we amplify your reach while driving ROI.
Demand Gen & Storytelling
We create demand by crafting stories that resonate with your audience – from compelling case studies to engaging videos. We position your brand as the authority, building connections that deliver leads and lasting engagement.
Outbound Campaigns & Social Selling
Our personalised outbound strategies use email, LinkedIn, and other channels to engage high-value prospects with tailored messaging. We focus on building meaningful connections that translate into pipeline.
Validation Testing
A structured, stress-tested validation process to test messaging, product concepts, or product-market fit. Testing methods may include customer surveys, focus groups, A/B testing, and data analysis.
GTM Advisory Retainer
Ongoing high-level guidance to ensure execution stays on track:
Refine ICP, positioning, and messaging as data comes in.
Ongoing review of marketing & sales execution.
Support in aligning teams & solving bottlenecks.
Who it’s for: CEOs, CMOs, and CROs who need a GTM expert on call.
Validation Testing
Before committing to a big marketing or sales push, we test messaging and ICP in the real world using:
Outbound email tests (see what gets responses).
LinkedIn engagement tests (track interest from key buyers).
Paid ad experiments (validate which angles drive conversion).
Competitor & market analysis (understand where your positioning fits).
North Star Metric & Analytics
We analyse, define and implement a North Star Metric to align operations, product and growth teams towards customer value. Then, we build and implement a tracking plan across acquisition, activation, retention, and engagement KPIs to continuously improve.
KPI Optimization & Creation
What you measure defines what you prioritise and how you grow. We evaluate and improve your current KPI system to enhance efficiency across the entirety if your funnel – ensuring you get the actionable intelligence you need to make decisions.
Customer Feedback Loops
We gather feedback from your customers to uncover opportunities for improvement. These insights inform product enhancements, messaging tweaks, and overall strategy adjustments to keep your business aligned with customer needs.
Scalable Systems
We future-proof your growth efforts by building systems that can expand as your business grows. From automation to operational efficiencies, we ensure you’re always ready to take on the next level of success.
Why Trove?
Growth Frustration
Most companies waste money on marketing & sales tactics that don’t work.
Proven Expertise
Backed by 11+ years of experience and measurable outcomes for brands like AIA, LG, and MangoMap.
Focused on Value
Without a clear GTM strategy, teams pull in different directions.
GET INSPIRED
Featured work
Review our past projects with leading B2B companies across product marketing, strategy and growth.