B2B GTM & Product Growth Firm
Trove is a GTM & Product Growth firm that helps B2B companies launch, scale, and execute high-impact growth strategies. Unlike traditional consultancies or agencies that focus on isolated tactics, we bridge the gap between GTM strategy, product strategy, and execution—ensuring companies don’t just go to market, but dominate it.
What We Solve:
- Most B2B companies struggle with outdated playbooks, unclear positioning, and misaligned teams.
- Traditional GTM strategies are often based on assumptions rather than real market validation.
- AI is disrupting traditional growth models, making old tactics ineffective
what makes us different
the codes we live by
Product & Growth
We focus on the product & value proposition – then execute growth campaigns to build pipeline and revenue. Product & growth must work together and use shared data to improve.
Honesty
Honesty and trust are the overarching principles at Trove. Radical honesty, put forth in a respectful manner, is how we produce our best work for clients.
Global Mindset
We’re global in our outlook for talent – valuing people from different backgrounds and diverse opinions.
Our Approach
Product & Growth Aligned
“I’ve spent over a decade working on projects with one common thread: building digital products or services, and taking them to market. Over the years, I’ve learned a simple truth—product and growth aren’t separate entities, and can’t be treated as such.
That’s why I started Trove. We focus on getting the foundation right: understanding the product or service, shaping the value proposition, and aligning everything with how people buy today. From there, we execute go-to-market strategies that drive real results—building pipeline and revenue in a way that sticks.
Today, a brand isn’t just about marketing—it’s about the experience. How customers interact with your product or service IS the brand. If the product doesn’t meet expectations, no ad budget in the world can save it.
At Trove, we ensure your growth starts where it matters: delivering something your customers value, and then using data to ensure product and growth improve together. Because when you build a product worth talking about, growth becomes significantly easier.”
Laurence Stevens
Founder & Growth Lead, Trove